Tuesday 5 May 2015

5 ways SMBs can benefit from an e-store?

If you own a small or medium business, it is time you moved online! Embrace e-commerce solutions to get more engagement, conversions, and marked-up sales. The reason is pretty simple- your consumers are online. It only makes sense to be visible on the medium chosen by your consumers. So, in this digital age, opting for an online shop seems to be a great way to further your business. Let’s understand how you shall benefit from an e-store.



Mobile First

Your consumers are going mobile with their purchases. You might want to reach out to them on the platform they are using. For that you need to bring your store online. Creating an e-Store may be the right choice for you in this case. You will be visible to your consumers on the medium of their choice, thus improving your chances of conversions

More Convenience

With an e-Store, you are offering more convenience to your consumers. The more we think of the consumers, the better chances we have of gaining their trust and loyalty. Think, if they don’t have to move out of their homes to buy your products; won’t they choose you over the others?

Low Investment, Better Returns

To create an online store, you don’t need a lot of money, unlike a brick and mortar store. You just need a good hosting, nice design, some good images and product descriptions to get started. Hiring a good developer should help you achieve this at an affordable cost. The returns are much higher compared to a regular store, as your consumers are online, looking out for the products offered by you.

Easy to Reach Out

Reaching out to your consumers is easy when you have an e-Store. Good SEO strategies and well planned layout will help you reach out to your consumers and improve visibility.

Engagement Not Sales

A store, online or offline strives hard to build relations. It is all about engaging the consumers and making them purchase your products. If your business believes in engagement, it is easier to build relations and create engagement online, as compared to offline. There are different tools that help you reach out to consumers globally, and offer engagement using tools of their choice. You are not just advertising your products to them, but also involving them in the discussions related to your products.

Aren’t these reasons enough to get started with your own online store? All it requires is some planning, and a good developer to get started with your own e-Store.

Author Bio: 

Deepa is an online writer who writes for home blogs. She recommends checking out Joomla Developers UK at https://www.silvertouchtech.co.uk in case if you are looking for high quality and reliable Joomla eCommerce Development services at an affordable price.

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