Challenges Retailers are Facing into Days Omni-Channel World!

The approach to retail marketing is changing. Success now lies in reaching customers through various channels-whether through stores or through e-Commerce sites. As technology continues to touch every step of the customer journey, retailers are ensuring that their marketing strategies are geared towards enabling customers to convert on any channel. They have realised that a customer who buys from them in-store as well as online, is valuable! The 2015 study by IDC, shows these customers have a 30% higher lifetime value than those who purchase using only one channel.

With customers buying across multiple channels, a seamless, consistent shopping experience has become important; from the way each channel looks, to the technology used to power them. Customers expect every touch point across the shopping experience to be consistent and convenient. But there is a gap between customers’ expectations and retailers’ capabilities. Retailers face a number of challenges in creating a truly omni-channel environment, including technical challenges, organisational silos between channels, and poor operational execution. Below listed are some of the major challenges faced by retailers to becoming an integrated omni-channel company.

Read More : https://www.silvertouchtech.co.uk/blog/challenges-retailers-facing-days-omnichannel-world/

Business Management made Simpler with HANA for SAP Business One

SMEs face the problem of getting real-time access to their business information. They don’t have access to interactive reports that can help them and their employees operate in real-time to get updated data and accurate analysis. They are in need of a solution that can help them to make faster decisions and meet analytics needs of their business. SAP HANA caters to the requirements of SMEs, supporting real-time operations, smarter decision making, and better business results.

HANA for SAP Business One is an in-memory database and application platform that has been specifically designed to simplify the IT environment of SMEs. It combines database, application processing, and integration services on a single platform, providing libraries for predictive, planning, text processing, and business analytics. SAP HANA releases the intelligence in the business data and processes, allowing SMEs to accelerate critical decisions and innovate throughout their operations.

This article originally published at Silver Touch Tech Blog Here

Manage and Grow your Business with SAP Business One

Your small and midsized businesses have tremendous potential of growth. You have great ideas for your business and wish to respond promptly to the market demand. But there’s one point to ponder: Does your business solution support your growth or hampers it?

You may be using multiple applications to run your business, which will be failing to deliver its unified view. They make business executives spend more time on operations, rather than providing strategic insights for better decision-making. They also sometimes lead to duplication of work and managing multiple locations and currencies difficult.

This makes it essential for you to opt for a comprehensive and cost-efficient solution. SAP® Business One application has been designed to meet the growing needs of small and midsized businesses. It supports all the processes needed to run your operations, captures important information, stores critical business data and provides users, instant access, from anywhere and at anytime.

It is a complete business solution that can help you to manage all your functions like accounting, sales, CRM, operations, service, inventory, warehousing and more. You get better visibility and control and can run your end-to-end business processes smoothly. It also makes integration with your other systems easier and provides extensive flexibility for future growth and innovation. It is offered as “on-premise”, “on-demand” and also as a mobile app to help you get real-time insights and stay ahead of your competitors. It is highly scalable and helps you to expand, as your business grows.

This article originally published at Silver Touch Tech Blog Here